Growth in channel partners and geographies
Osirium Technologies plc (AIM: OSI), a leading vendor of cloud-based cybersecurity software, today provides an update on its channel partner network and digital marketing strategy.
The Group is pleased to announce contract wins in new territories including its first deals in the Netherlands, Ireland and Singapore, achieved through Osirium’s channel partner network. These contracts underline the Group’s ‘land and expand’ strategy which focuses on increasing contract values and device numbers following initial engagement.
Osirium now has over 30 active partners across the UK and internationally, with a growing interest in new geographies including North America and South Asia. As a result, management expects the number of sales generated through these channels will increase in line with the growth in awareness of, and demand for, Privileged Access Security.
With a reduction in the number of large trade shows typically seen before the pandemic, Osirium’s pivot to digital marketing and virtual events has increased in traction and continues to drive new business in conjunction with its indirect sales arm. The Group is pleased to report it reached the total number of leads generated in 2020 by the end of September2021 and has stepped up the automation of information campaigns via email.
With a strengthening sales channel domestically and internationally, along with continued new business momentum inline with the Group’s strategy, the Board remain confident in the Osirium’s growth prospects.
David Guyatt, CEO of Osirium, commented:
“The indirect sales arm facilitated by our channel partner network represents a core element of our strategy, enabling us to access a wide range of geographies and scale further. Alongside this, our digital marketing strategy continues to accelerate and generate new leads.
Importantly, our ‘land and expand’ strategy facilitates increased engagement with these new customers and provides the solid foundations for significant contracts.”
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